Using Social Media to Maximize Volunteer Engagement

Using Social Media to Maximize Volunteer Engagement

Social media is a great tool for nonprofits and volunteer managers to expand your nonprofit's reach. But what are the best ways to utilize these platforms to maximum engagement?

Christina Edwards and Jessi Ford Bacon are digital marketing consultants and the Founders of Be Consulting, specializing in nonprofits and mission-driven organizations. They will be sharing their knowledge at our September Member Meeting over the following:

• Best practices for types of social media posts for volunteer engagement
• How far in advance to promote a call-for-volunteers for an event
• Using social media for volunteer retention 
• Platforms: Instagram + Facebook
• Q&A - 20 min

About Our Speakers: 

Jessi Ford Bacon, Co-Founder, Be Consulting

After a decade of experience in specialized PR and digital marketing, Jessi defines the perfect campaign as authentic, educational, and original. Skilled in executing effective communication, Jessi leads innovative content strategy and tactical storytelling to help brands inspiring social good achieve long-term success in growth and brand awareness. Jessi’s professional perspective coupled with a creative approach delivers a marketing strategy that aids in establishing a trustworthy brand. Jessi knows how to build bridges within a corporate team setting to create an internal marketing powerhouse. Jessi’s biggest drive is to help companies dream big while maintaining their corporate integrity and culture.

Christina Edwards, Co-Founder, Be Consulting:

Christina is passionate about helping brands articulate their unique, mission-focused story and grow an engaged, loyal community. She understands what it takes to liaison between multiple departments, partners, stakeholders, and sponsors when auditing and implementing strategic campaigns. Christina leads operations and project management to develop opportunities for organizations that spark social change.With over 15 years of marketing experience, Christina understands the importance of reporting, engagement, and analytics. She works with her clients to identify high-level goals, create marketing solutions and overcome any obstacles that are preventing each brand’s success. Her experience includes creating and implementing effective timelines, content concepting, and strategies that encompass all spectrums of digital marketing.

Meeting Information